BEECAMP

For two years in a row, the 2013 and 2014, we teamed up with the Journey agency to organize a unique music and sports festival called BeeCamp for the Beeline mobile network provider. The original event – the BeeKiteCamp – had been on for a number of years not far from Anapa, occupying the famous Bugaz Spit; that’s why we kept leg one of the festival in its traditional location and moved leg two to a livelier and buzzing Saint Petersburg. In a joint effort, Unity and Journey drafted the festival concept and executed its realization at all stages, from working out the details and implementing advertising and PR campaigns to creating an integrated festival visual identity, production, and onsite management. 

The Saint Petersburg leg was more about the music, while the highlights of the Anapa leg were certainly about sports. During BeeCamp 2014, the strongest athletes from all over the world took part in kiteboarding competitions, challenging each other over the Beeline Cup for the first time in history.

In 2013 and 2014, both Anapa and Saint Petersburg citizens and guests got to attend free live performances by global stars and top Russian acts, brought to them by Unity’s booking and promotion efforts: Hot Chip, Miss Kittin, Mayer Hawthorne, Benji B, Dam Funk, Hercules & Love Affair, New Flesh, Plaid, Mystic Roots Soundsystem feat. Vido Jelashe, L’One, Tesla Boy, Proxy, Flammable Beats, Taras 3000, On-The-Go, and Before.Official.

35,000 visitors


10 festival days


100 top athletes

9 parties

3,500 burgers


8,000 lemonades


3 tons of ice