Genesis Brand New Day

In September 2021 Genesis presented two new cars (G70 and GV70), a totally new dealer network with showrooms and a unique client service in Russia. We united all these news within the ‘Brand New Day’ creative concept. 

During this Day, we held a dealer conference at The Ritz-Carlton and an evening presentation at the innovative ‘Matryoshka’ space in Skolkovo. The guests were able not only to attend the official part, but also to find out more about the brand’s history and achievements at the special projection gallery.

For the Genesis Brand New Day, we came up with and implemented the event concept, both offline for 125 attendees and online for a wider audience: created the general idea, wrote the event script, developed the setup, created the videos and all other necessary materials.