BEELINE 4G LAUNCH IN REGIONAL RUSSIA

In 2013, the Beeline company was ready to launch their 4G format cellular network services across all Russian federal regions. A few cities were strategically chosen to host free live concerts for thousands of people in their central squares, while Unity was chosen to be in charge of the events, backed up by our dear friends from the Journey agency.

That is how Stavropol, Kaliningrad, Cheboksary, Rostov-on-Don, and Barnaul got their chance to see live performances by stars such as Dolphin, Kasta, Tesla Boy, and L'One. Kaliningrad was the luckiest of all: the Beeline 4G launch promo allowed them to witness the music-and-light show by the French electronic musician and producer Étienne de Crécy – all free of charge!