Bacardi Party Gang

Influencer Campaign in Support of Bacardi Dancefloor Parties.

In 2018, we put together a team of influencers who love dancing and parties to support the #willmove slogan. They went to Bacardi Dancefloor parties and events supported by the brand. Sincere party reports from dance floors and Bacardi festival corners helped their audience perceive the brand as an initiator and an important part of any fun party, be that at a club, at a festival or at home.