Courvoisier XO

In mid-October, we attracted top opinion leaders among the premium cognac audience to the campaign supporting the new decanter. For the participants, the cognac in the newly designed bottle became a personal artifact and a key opening the window to the bold dreams about the future and France. After a meditative tasting, Svetlana Bondarchuk, Ksenia Sobchak, Lyubov Tolkalina, Pavel Derevyanko and Vladimir Vdovichenkov shared their memories and plans with their followers, generating OTS of 10 000 000.