Courvoisier XO (Pt. II)

Continued instagram campaign with influencers for the new Courvoisier XO decanter launch

In December 2020, we asked Renata Litvinova, Nika Belotserkovskaya, Alexander Nevzorov, Konstantin Kryukov and Elena Letuchaya to talk about the part of life that usually remains behind the scenes. This time for the participants, the cognac in the newly designed bottle became a personal artifact and a key, opening their innermost and inner world. Our opinion leaders talked about the first experience with Courvoisier, their fond memories by the fireplace and how to plunge into the “Brodsky mood”. We decided to diversify the communication formats: the campaign involved the live stream with presto all conversations while baking a Christmas cake,as well as the IGTV video with a story reading and video posts. The total digital-reach of the campaign was over 4 000 000.