Logic Cool Hunters Campaign

Instagram Campaign for Logic Compact Electronic Vaporizers.

In the spring of 2019, we put together a team of influencers, who spent six months telling their subscribers about the new generation of Logic Compact vaporizers. Some of the heroes stayed with us after last year’s Logic campaign. Their consistent narrative about the brand strengthened the audience’s loyalty and interest. The influencers became full participants in the Logic Cool Hunters 360 campaign: during the campaign, they received special packs and customized vaporizers, invitations to film premieres and Logic lounges at summer festivals.