Logic Cool Hunters

In preparation for the summer festival season, we came up with and began to implement the Logic CoolHunters project for Logic Compact vaporizers. We shot a series of films about street artists and musicians seeking new experience at the most unexpected places worldwide. Each of the films premiered in pop-up theaters at summer festivals supported by the brand (Esquire Weekend, Bosco Fresh Fest, Chess & Jazz).

During 2019, we sent beautiful gift packs with customized vaporizers and fashionable print magazines to bloggers loyal to Logic products. The most popular was the Logic Compact device with a print by A.D.E.D., a gang of street artists who starred in one of the movies.

The summer with Logic ended at the Gate III festival, where we built a beautiful teahouse where guests could take a break, relax and enjoy Indian tea or lassi.