Maker’s Mark Airlines

In the beginning of September 2020, together with the ‘Simach v Nedalnem’ team, we organized the first Moscow party with an international music guest, the Turkish DJ Bariş K. Together with the client, Maker’s Mark bourbon, we pondered on the moments that the audience missed the most in the summer. It turned out that the most missed experience was ‘the dream journey’. We brought new possibilities to life and opened the registration for the imaginary Maker’s Mark Airlines flight inside the bar.

We built the photo zone, a true-to-life plane cabin with seats, safety belts and a drink cart. For the first time in a while, our guests became the flight passengers and drank welcome cocktails while looking into illuminators. The restaurant featured a special onboard food and cocktail menu created together with ‘Simach’ chefs. Posts and stories from the party collected around 20 000 000 views in total.