The Macallan Edition No.6 | ‘In My Nature’

Instagram campaign for the limited whiskey release.

The Macallan Edition No.6 is inspired by nature and is connected to the brand’s participation in preserving the Atlantic salmon population. In December 20202 – January 2021, for the Instagram campaign supporting Edition No.6 release in Russia, we asked 4 opinion leaders to talk about their inner connection with nature and inspiration they take from it. It resulted in 4 one-minute films that attracted more than 6M viewers in participants’ Instagram accounts.