PUMA DO YOU

In 2016, the PUMA brand’s slogan for their global ad campaign was “DO YOU”. Stories about independent and talented women were collected from all over the world as part of the campaign, their heroines picking their path and following it through to success. Three of them were from Russia: the model and DJ Daria Malygina; the musician Maneezha; and the Bolshoi Theatre’s prima Anna Orlova. We put together incredibly beautiful and inspiring stories about all three of them, and we totally enjoyed the teamwork with our partners from Journey.