FROM BEELINE WITH LOVE

How do you make the customer feel your love? And how do you do something nice that involves the whole office (and that is 5,000 employees)? Unity and Journey offered the Beeline company a flash mob: have all the office employees plant tulips in a massive flowerbed in one of the Moscow parks, and, once the flowers blossom, just hand out freshly-cut flowers to random passers-by in the city. Can’t really say that weather always played along, but, all in all, everything went super smoothly, and the guys from Stereotactic Films helped us create a beautiful video about it, too.

P.S. Once the tulips were gone, other seasonal flowers were planted in the same flowerbed to make sure it stayed pretty and made other passers-by smile.